We are Three Months Old

Posted 19 December 2011 by

December 13, 2011

Wow! It has been more than a month since I wrote something about our new store. The phrase “time flies” is the ultimate understatement in my world.

We have begun our fourth month in business. It is truly difficult to measure how we are doing, though you’d think I’d have a ready answer since I am asked this question frequently (another understatement!). I usually answer that we are a “work-in-progress.” What I mean is that we are working towards providing the perfect bookstore experience, but after three months we are not quite there yet.

Having said that, I must also say that there are some parts of the Redondo Beach store that are near perfect, in my book. First and foremost is our delightful staff! I take no credit for this and give all of the accolades to managers Nicole Porter and LeAnna Herrera. I truly believe that they have hired the nicest staff on the planet. And this is not to take away anything from the San Diego store … as they are some of the best and most knowledgeable booksellers in bricks and mortar stores today, as proven by two local awards we have just received! News 10 just voted us the Best Bookstore in San Diego and the readers of San Diego City Beat also awarded us the Best Bookstore (selling new books) in San Diego.

Our new store is also looking pretty spiffy! The staff has pulled out all of the stops to make sure that our displays are beautiful and current, and they have decorated the store to make sure that we are in the spirit of the season. Not a person walks into the store without expressing their admiration for the store and what we have created.

Other things are more of a work-in-progress. We are still working on filling out our inventory selection. We are missing much of our backlist, but many deliveries will be made over the next several weeks. We hope the customers will have a new experience every time they come into the store. And, of course we still have procedures to put in place and training to do, but we will get there …

So … for a three month old business, I say we are doing great!

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